At SolMark, Category Management is a dynamic ongoing process. On the front end it involves working with our retail partners to help define and develop product segments into a category that satisfies customer needs and generate a profitable revenue stream.
Once in place we continuously assess performance to ensure that we are meeting planned and tactical category goals.
This constant observation requires us to have an unbiased approach to product evaluation. Adding new products to ensure category relevance and removing non-performing items.
Finding the right vendor and manufacturing partners that can deliver products to our specifications is a significant challenge. Our aim is to have diversity and redundancy in our supply network to ensure a consistent flow of goods. Technical know-how, operational standards, strong quality control and fair pricing. These are the elements SolMark looks for in its vendor and manufacturing partners.
A category was established, product has been developed, and its now manufactured, the job isn’t done yet. It still must get to its destination.
SolMark works with a network of proven logistical partners to ensure our products get delivered anywhere in the world. Multiple warehouse locations in the US and Europe were chosen to meet customer needs, reduce costs and reduce lead times.
Consumer products require packaging and retail support.
The SolMark creative group works with established brand IP and visual style guides ensuring that packaging adheres to display standards in the retail environment.
Our in-house photo studio provides image content for use across a range of applications.
SolMark also offers turn-key solutions by offering products in several categories under our own proprietary brands.
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